Tuesday, December 28, 2010

Taking Things Up a Notch

Dan pointed out last night that I hadn't really tried hard enough to become a style blogger for Ann Taylor LOFT.

"You haven't even emailed the company," he pointed out.

That's so true.

So, this morning I wrote an email and sent it to Public Relations/Media Inquiries people at LOFT. After I drafted and edited the whole thing, I realized I'd have to cut it to 1000 characters.

This is probably good because, as any fashion blogger will tell you, less is more. Unless less means no boots, scarves, necklaces, skirts or dresses. Or make up. Or actual sense of style. Anyway.

Here's what I sent:

I’m a 32 year-old working mother of two. My day job is teaching English at a suburban high school. I love coffee, minivans, Guitar Hero, and LOFT. I always imagined that I’d magically become more fashionable and put-together as I got older. However, for those of us who are more challenged by style, it takes a conscious effort. For me, that effort has been absolutely inspired by LOFT.

I’m interested in writing some LOFT-sponsored posts, wherein I’d wear LOFT pieces and write about them.

My blog, Word Savvy (http://thesavvymom.blogspot.com), has consistently growing traffic. I participate in cooperative blogging challenges that increase traffic and interactivity. My writing is funny, open, self-aware, and sometimes flip.

Here are some representative posts I’ve written about style challenges:

From before my LOFT days: http://bit.ly/ighZqc, http://bit.ly/fYn9Mk

And here are some posts that include the word “fashion”: http://bit.ly/eiIuyB

Let me know what you think! Thanks!

So far, I've just gotten a response from a robot saying that they'd research my inquiry and get back to me within 3 to 5 business days. I think we can agree that this is truly an interesting experiment in new media communication.

You'll notice I didn't reveal to LOFT that Dan is actually a funnier writer than I am. But then again, he won't be modeling spring pieces on Pronto Pup.


dw said...

LOFT would be lucky to have you. Go SavvyMom!

mm said...

Yea! New Media meets the new LOFT blogger.

LH said...

Ros got a shirt from LOFT as a holiday present.

Your posts gave this gift extra significance.

I'm glad you're following your dreams!

Lisa said...

I wish your blog had a "like" button.